# How do I manage unsubscribes and opt-outs within my marketing automation?

Brexa offers built-in tools for managing unsubscribes and opt-outs, ensuring compliance with email marketing regulations. Every email sent through Brexa includes an unsubscribe link, allowing recipients to easily opt out of future communications. When a user unsubscribes, they are automatically removed from your mailing lists to prevent further messaging. You can also set up preference centers where users can update their communication preferences. Brexa keeps track of opt-out requests, ensuring that your marketing efforts respect user consent and avoid sending unwanted messages.
